New Braunfels, TX

Downtown New Braunfels is at the heart of an historic Texas community with substantial tourism. ASH+LIME created an Action Plan to update their 2010 Downtown Master Plan with a variety of short-, medium-, and long-term strategies which could be implemented by the City and Downtown stakeholder groups - in the broader context of the COVID-19 pandemic.  The plan included a tailored assessment targeted toward identifying transformative opportunities for the district.  While the assessment identified major assets, it also pinpointed substantial challenges, including overly-large blocks, pedestrian-hostile street design, and a lack of accessible public space.

The plan included dozens of site-specific action items related to street design, public art, crosswalks, beautification, signage, wayfinding, parking, shuttle buses, infrastructure, public space, alleyway activation, marketing, and other areas of focus - with order-of-magnitude costs associated with each improvement. Additionally, it incorporated various metrics to help assess the success of our recommendations.

Downtown Action Plan

2021